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Hector Zepeda
In Corporate

Modibodi ventures into grass roots sports with Motio in an industry first.

Modibodi, the pioneering brand in global absorbent apparel, recently launched its groundbreaking Change Room campaign in collaboration with PUMA, which has captivated audiences across Australia. The campaign saw brand engagement come to life through a successful pop-up store in Sydney, that allowed athletes to swap white or light-coloured sports shorts for a free pair of Modibodi x PUMA leakproof Active shorts.

To complement this incredible campaign, the Modibodi team partnered with Digital Placed-Based media company Motio, leveraging their 1st party data and technology to target women playing grass roots sport and promoting the campaign. The campaign ran across Motio’s extensive network of sports centres throughout Australia placing a series of ads only when women are playing, a first for the industry.

Through the Motio Play platform, Modibodi saw a unique opportunity to engage directly to its core audience in a socially vibrant environment with high dwell time, not just while women are playing but pre and post-game as well. The media partnership has sparked a wave of excitement and empowerment among active women participating in team sports.

Liana Lorenzato, CMO, Modibodi

“The opportunity to showcase the collaboration between Modibodi and Puma whilst women are playing sport together made ‘Motio Play’ a no-brainer for us. It’s reassuring to see our campaign running in a highly relevant, data driven environment; it has allowed us to extend our message of being comfy in your own skin, out of the online space and into the real world in the same way we would online, such a difficult thing to do in an out-of-home environment. ”

Adam Cadwallader, CEO, Motio

Marketing to women has never been in the spotlight more than right now. The evolution of language and acceptance is arguably too long in the tooth to even mention. The team have been itching to use our data points to serve advertising in a way that other out-of-home environments are still dreaming of, rivalling some of the retail sector. This was a chance for Motio to use the power of our player data through our competition management software Spawtz to ensure Modibodi was active when women were playing in our environments where most of the audience are playing for fun.”

 

 

Motio launched it’s out-of-home targeting capability with Modibodi that targeted games played by all female teams with multiple creatives at different times, age groups and sporting codes.

 

Modibodi has been an Australian success story and has been operating for over 10 years when it launched its game changing period underwear.

 

 

Get In Touch With Our Team

Adam Cadwallader
CEO
0419 999 867
adam@motio.com.au

Hector Zepeda
Product & Marketing Manager
0456 019 874
hector@motio.com.au

motio_admin
In Corporate, Media & Sales

XTD Resets Its Course, Officially Rebrands As Motio

We’re extremely excited to announce that Motio has launched today, the new name for XTD, marking the next stage in our evolution.

From today, Out-of-Home media company XTD has officially changed its name to Motio Limited (ASX:MXO); and we’re looking forward to solidifying our place as a leader in the Place Based media and Location Intelligence sector.

The change was approved by shareholders at our Annual General Meeting last Friday, the name change supports our diversification strategy and the evolving of our core business of Place Based Media. Motio’s growth ambitions have been well documented this year – launching a market facing media company of the same name led by Jack Mortlock, accelerating the combination of media, content, customer experience, data and technology integration to develop and grow our environments.

Our CEO and Managing Director of Motio, Adam Cadwallader, said the name Motio represented movement and pays a genuine respect to the people who are committed to its growth.

“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he said.

“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”

“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network.

We also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX.

Additionally on the ASX, we last week closed our share price at $0.073, a 332% Year On Year share price increase (13/11/20 vs 13/11/20 $0.022) – and a 507% Market Capitalisation increase to date.

The business also had a 164% EBITDA increase Year On Year (FY2020 vs FY2019).

Learn more about our networks here, or get in touch with us today to see how we can help boost your business.

motio_admin
In Corporate, Media & Sales

Case Study: Bringing Sport Back With Rebel

Throughout 2020, one of the big casualties of COVID-19 has been sport. Between strict social distancing laws and a general fear about the disease, sports of all varieties have struggled.

This wasn’t too different with our MotioPlay network, with over 70% of our venues closing – causing extreme financial and emotional stress for not only our owners, but the thousands of players that frequently play social sports.

The sports played in our locations are all about connecting with friends through a common passion of being active and playing for fun. These centres being closed compounded the social isolation that COVID-19 caused.

So as restrictions slowly start to ease this year, Rebel Sport ran a national campaign letting people that sport was coming back, and in a big way.

In our MotioPlay environments, we reach a huge community of active lifestylers every week. It’s the melting pot of sport, friends and community – a place where people come to be competitive, but more importantly; have fun. It’s really more about the banter and laughs – than ability.

The Rebel  campaign aimed to inspire, with strong visuals of iconic sporting environments – including pools, grasslands and sporting fields. All with the short, yet powerful tagline Sport Is Calling. Simple, yet emotive.

The campaign was Rebel’s first on our MotioPlay network, and Motio COO, Michael Johnstone, said the campaign was smart and effective – as sporting venues started to open up post restrictions relaxing.

“This campaign delivered a timely message in a hyper relevant environment,” he said. “A strong and simple tagline, complimented by multiple background images made it a perfect piece of creative for our Motio Play digital network. The client tailored creative execution based on location of our centres and the sports played to increase relevance a cut through.”

On the back of restrictions easing, we’ve experienced a strong bounce back in our Play venues; as players see their weekly game as a chance to reconnect with friends. So we’re continually proud of delivering campaigns like this for Rebel, which effectively drove timely messaging with relevant environments; and therefore providing true engagement.

MotioPlay is a true integrated digital marketing environment with Digital Displays, High Impact Banners and Online Offerings. The network gives your brand the ability to engage, entertain and influence in a high energy, high paced and fun environment.

You can learn more about our MotioPlay network here, and get in touch with us to learn how your brand can get involved.

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