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How we can create mentally healthier environments with Black Dog Institute

October is Mental Health Month, a time for everyone from individuals to businesses to reflect on the profound impact of mental health on our society. So as we draw to a close on another mental health month, it’s important the conversation about mental health continues.

 

At Motio we have an ongoing commitment to champion mental health initiatives, including our content partnership with Black Dog Institute. And we had the privilege of sitting down with Deb Agnew, Senior Manager of Brand and Marketing Communications at Black Dog Institiute to chat through the steps to creating safer work environments and supporting others. As well as some valuable insights on maintaining mental health well-being, and most importantly, initiating difficult conversations with loved ones.

 

 

What motivated you to join the Black Dog Institute and become dedicated to the cause of mental health?

 

Deb Agnew: I’m very passionate about mental health and went through a very trying time with a family member experiencing anxiety and depression a few years ago.  It was a very dark and terrifying time and inspired me to work with an organisation who is making strides to change the mental health care system in Australia. Hence my work at the Black Dog Institute, a world-leading mental health research organisation that is not only researching anxiety and depression but transforming people’s lives with its evidence-based mental health treatments, educational programs, services and resources.

 

The Mental Health Month theme this year is “We all have a role to play”, what does that mean to you?

 

DA: The theme underscores our shared responsibility in supporting better mental health for all people. The theme reminds us that supporting friends, family, and even strangers experiencing mental health challenges is crucial. So is promoting empathy and encouraging open conversations and reducing stigma. Advocacy, awareness, and creating safe environments are essential components of our collective role. It emphasises self-care while fostering a culture of acceptance and understanding. Inclusivity, prevention and early intervention are also key aspects, emphasising that better mental health is relevant to all individuals and communities. This theme calls us to create a more compassionate and supportive society where mental health is prioritised and valued.

 

Supporting those around us can be challenging at times. Do you have any practical suggestions to initiate meaningful check-in conversations with friends, colleagues, or family members?

 

DA: Initiating meaningful check-in conversations involves being empathetic, caring and lending an ear. Start by asking open-ended questions like “What’s been on your mind?” Or “How have you been feeling lately?” It’s important to be genuinely interested in their response, authentic and not to rush. Avoid judgments and offer your support, saying something like, “I’m here for you, and I care about how you’re doing.” Remember, it’s about listening, understanding, and showing you care.

 

In our fast-paced lives, daily stress can take a toll on mental wellbeing. Could you recommend some daily activities individuals can incorporate to better manage and reduce stress?

 

DA: To better manage daily stress and enhance mental wellbeing, consider incorporating some of these daily activities:

  • Organise your day, routine and preparation is a good thing to provide structure and anticipate challenges before they become issues.
  • Maintain social connections and time with friends and loved ones.
  • Limit screen time, set boundaries on news consumption and prioritise adequate sleep, a healthy diet and physical exercise.
  • Spend time in nature, time away from the hustle and bustle amidst trees is very soothing.
  • Practice gratitude and acknowledging the things that you are grateful for, both big and small. What we focus on grows and multiplies, so focussing on what is working and makes you smile is important.
  • I personally find Meditation a great way to destress, declutter my mind and create space for new ideas and opportunities.

If stress becomes overwhelming, seek help. There’s lots available. A good first point of contact is to check in with your GP. They can help by providing a referral to a psychologist. There’s face-to-face options or telehealth appointments.  There’s also digital tools, resources or apps, help is at hand. Two notable evidence-based mental health apps from Black Dog Institute are myCompass, which helps you navigate your mood and SleepNinja which helps with sleep disturbances.

 

 

Raising awareness about mental health resources and support services is crucial. What actions do you think we can take not only during Mental Health Month but throughout the year to achieve this?

 

DA: To raise awareness about mental health resources and support services year-round, we can start by normalising discussions about mental health, destigmatising it and sharing personal stories. We can point people in the direction of evidence-based resources, like those provided by Black Dog Institute, that have been tried and tested and have been proven to work. We can encourage workplaces and schools to provide education and resources around better mental health and share information through their social media and community events. We can collaborate with mental health organisations, as well as local governments, and businesses to create accessible services and support networks. We can advocate for policies that prioritise better mental health, and support individuals seeking help without judgment. By maintaining a sustained effort in these areas beyond Mental Health Month, we can ensure that awareness and support for mental health are ongoing priorities in our communities.

 

BDI has been using Motio Health and Motio Café to promote some important messaging across Australia – how has it been going for you so far?

 

DA: Through the Motio network we’ve had the opportunity to reach millions of Australians. Many metro professionals through Café, as well as those focused on their health and wellbeing via Health. Within the first three days of BDI using the Motio media networks, we’ve had over 500 visits to our campaign landing page.

We know that out-of-home media impacts behaviour change by repetitively exposing audiences to clear, visually appealing messages. We want to elevate the importance of better mental health and increase awareness of Black Dog Institute’s ability to assist with treatments, programs, services, resources and digital tools to foster better mental health.

 

Finally, fostering a supportive work environment is vital. How can organisations reduce the stigma around mental health and create a space that encourages support for their employees?

 

DA: Organisations can reduce the stigma around mental health and create a mentally healthy and supportive workspace.  We help organisations do this through our Workplace Mental Health programs. We educate employees and managers about better mental health, offering tools and resources to recognise signs of distress, promoting open dialogue about mental health concerns and ensuring access to confidential support services. Encouraging work-life balance and stress management techniques, and leading by example through visible leadership support for mental wellbeing. Ultimately, we know that better mental health pays dividends and leads to better productivity, better job satisfaction and better cost savings for organisations.

 

 

The Black Dog Institute is the only medical research institute in Australia to investigate on mental health. Their goal is to create a mentally healthier world for everyone, and Motio is a proud media partner.

XTD Resets Its Course, Officially Rebrands As Motio

We’re extremely excited to announce that Motio has launched today, the new name for XTD, marking the next stage in our evolution.

From today, Out-of-Home media company XTD has officially changed its name to Motio Limited (ASX:MXO); and we’re looking forward to solidifying our place as a leader in the Place Based media and Location Intelligence sector.

The change was approved by shareholders at our Annual General Meeting last Friday, the name change supports our diversification strategy and the evolving of our core business of Place Based Media. Motio’s growth ambitions have been well documented this year – launching a market facing media company of the same name led by Jack Mortlock, accelerating the combination of media, content, customer experience, data and technology integration to develop and grow our environments.

Our CEO and Managing Director of Motio, Adam Cadwallader, said the name Motio represented movement and pays a genuine respect to the people who are committed to its growth.

“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he said.

“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”

“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network.

We also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX.

Additionally on the ASX, we last week closed our share price at $0.073, a 332% Year On Year share price increase (13/11/20 vs 13/11/20 $0.022) – and a 507% Market Capitalisation increase to date.

The business also had a 164% EBITDA increase Year On Year (FY2020 vs FY2019).

Learn more about our networks here, or get in touch with us today to see how we can help boost your business.

Case Study: Standing With Diabetes Sufferers During COVID-19

This year has thrown up a tonne of challenges – at all of us, in so many different ways. And for sufferers of diabetes, COVID-19 has manufactured some particularly tough hurdles.

So to kick off our MotioHealth network back in July, we teamed up with Diabetes Australia and their agency Scout, to launch a national campaign on the illness. With 1.2 million Australians diagnosed with diabetes in 2018, this was something we really cared about.

In a TVC adapted campaign run during National Diabetes Week, the campaign aimed to show how sufferers face so many day-to-day decisions due to the condition.

Add in a global pandemic, and an already stressful life becomes even more pressurised. An increased risk of COVID-19 related illness meant a deeper struggle with mental health issues and challenges, for those diagnosed with diabetes.

So the focus for us was to let our MotioHealth audience know just how tough people with diabetes were going, and that the condition really is relentless.

Our General Manager, Jack Mortlock, noted how the campaign was important to get into venues that would appreciate the message.

“This partnership is a great example of Motio’s vision to help Australian organisations drive better health outcomes through effective communications,” he said.

“Especially in trusted environments, where there are multiple moments of influence.”

Diabetes Australia’s Policy and Programs Director, Taryn Black, was also enthused by the campaign – saying it was the perfect campaign to launch MotioHealth in practices and venues around Australia. We couldn’t agree more.

“Scout Frontier and Diabetes Australia is excited to be partnering with Motio for National Diabetes Week in a media first,” she said.

“It’s really fitting that such an important health initiative will be the first campaign to run on Motio’s expansive Health Network within General Practices around Australia.”

Our CEO Adam Cadwallader, also spoke about why the shear scale of MotioHealth was important for the campaign.

“Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry,” he said.

“It was important for us to help support this message however we could, and we’re so thrilled with how we were able to adapt the TVC for our screen.”

We can’t wait to work with other NFPs, charities and organisations promoting important messages that impact so many. Visit Diabetes Australia today to find out more about the illness, and how you can show your support, too.

You can learn more about our MotioHealth network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on Adnews and B&T.

Welcoming Swift Media To MotioHealth

We’re excited to announce that we’ve today won the national agency and programmatic sales rights to Swift Media’s health and wellbeing screen network.

The three-and-a-half year deal combines our experience in the out-of-home and digital place-based sector with Swift’s 1,400 digital screens at GP centres.

Our CEO, Adam Cadwallader, said the Swift network offers a breadth across the market and provides a high calibre extension to Motio’s value proposition to brands.

“It offers our customer the opportunity to engage with audiences in ultra-long dwell time environments with a combination of relatable content and advertising that informs and entertains,” he said.

“The agreement is well-timed given the emerging recovery in national advertising spend.”

Meanwhile Pippa Leary, CEO of Swift Media said the new partnership was a win for both businesses.

“By combining the networks and leveraging Motio’s proven expertise we look forward to driving accelerated sales growth and improved screen utilisation,”

“Swift will continue to drive local advertising sales, while national advertisers will be able to access Swift’s network through the MotioHealth brand.”

We look forward to working with Swift into the future.

You can learn more about our MotioHealth network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on Adnews.