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In Corporate, Media & Sales

Motio Acquires Swift’s Medical Channel, With Its Network Set To Increase By 5x

Motio has grown again! Announcing this morning it has acquired Swift Media’s Health & Wellbeing company, Medical Channel Pty Ltd. The move is set to transform the Motio Health network, increasing its existing footprint by over five times, significantly expanding its network and driving an injection of quality in this important Digital Place-Based sector.

The acquisition is pivotal in Motio’s strategy to lead the Digital Place-Based & Location Intelligence media sector, specialising in the health & wellbeing category, leveraging scale, incumbency, and a focus on technological development.

The move also provides significant commercial scale for Motio’s Health network, with Medical Channel enabling a further extension to Motio’s programmatic focus – that is already operating across its Play and Health networks.

The past year has been an unlikely and impressive period of growth for the business, with Motio expanding into a strong competitive position in the Digital Place-Based market since acquiring Adline Media and oOh! Media’s ‘mega medical centre’ display network in January and April last year (respectively).

Motio’s growing Digital Place-Based media business is driven by a committed focus to media sales, content, utility-based enhancements, audience measurement and first party data.

July will see the Swift Health & Wellbeing business (Medical Channel Pty Ltd) re-launched as Motio Health in combination with Motio’s existing ‘mega medical centre’ display network. This will incorporate a comprehensive refresh across the newly acquired business, upgrading key sites with the latest hardware and software components to improve and augment the value proposition for commercial partners and advertisers. Motio will also undertake an evolution of Medical Channel’s content program through its content and creative company, Enormity.

Adam Cadwallader, Motio CEO, commented:

“Our focus on leadership in the Digital Place Based Media & Customer Location Intelligence sector will be significantly accelerated with the acquisition of Medical Channel – health & wellbeing is a strong sector for Motio to build and lead,”

“This deal will provide further reach, scale and impact for our Motio Media business, as we continue to enhance our ownership position in the Digital Place Based sector.”

Michael Johnstone, Motio COO, commented:

“The addition of Medical Channel to our already significant portfolio will drive stronger, brand-safe, content enhanced environments underpinned by technology and data.”

Pippa Leary, Swift Media Limited CEO, commented:

“This deal is a natural extension of our existing sales representation partnership with Motio. Motio has recognised our vision and the hard work that the Swift team has already invested. The company has both the capability and experience to see the business through to the next stage of success,”

“Swift is delighted to be able to maintain an indirect presence in this growth market, retaining a significant equity stake in Motio and looks forward to the business increasing value for Swift’s shareholders.”

The re-launch of the Motio Health network will perfectly complement Motio Play (indoor and online sporting environments) and Motio Go (retail-petro-convenience), while the wider business will continue to explore growth opportunities in the Digital Place-Based market.

Additionally, the company’s internal sales brand, Motio Media, was launched on 1 July 2020 – and representation partnerships were agreed with Ampol Digital Screen Network, as well as Swift Health & Wellbeing last year.

For more information, head to our Results & Reports page and see our Investor Presentation for March 2021.

For Media Inquiries:

Adam Cadwallader
0419 999 867
adam@motio.com.au

Gordon D’Mello
0433 179 068
gordon@enormity.com.au

motio_admin
In Corporate

Motio Announces Half Year Results, On Track To Deliver Growth Mission By Mid-2021

Despite all the challenges of COVID in the past six months, Motio has announced a very positive start to the 20-21 financial year.

In an official release to the ASX, CEO Adam Cadwallader, announced that the company had hit an underlying EBITDA of $301,177 whilst establishing the foundations to transition and scale the business in a challenging trading period.

“(It’s a) testament to a tremendous team effort – I am quietly optimistic about the outlook for our business in the second half – we are in a strong cash position, debt free and continue to be encouraged around future possibilities,” he said.

During the half, Motio undertook a successful capital raise, which ultimately strengthened our financial position and enabled investment in our business. We are now configured for growth, and we’re ready to pursue the opportunities that are emerging as the market regains confidence.

In addition, our audiences across Motio Health, Play and Go channels are continuing to strengthen as Australia builds confidence again in the advertising and media sector.

This has enabled Motio Media to continue to grow with the investment in the team well founded. Both Local and National sales are continuing to swell and programmatic revenues continue to show promise. The Software and Payments business offers an exciting addition to our future in the Motio Play business, and whilst early, customer feedback has been positive.

We are also working with our partners to ensure our transition away from the Rail sector is successful and seamless. We’re confident and on track as a business to deliver on our growth mission and diversify the business by mid-2021.

Cadwallader also noted crucial shareholder support during the half, for helping the business build on growth.

“I really want to thank our shareholders for continuing to help Motio grow,” he said.

“I am very pleased with the shareholder value that has been realised over the past 6 months,”

Our positive performance this half would not have been possible without the strong support of our Rail partners and suppliers, our team members and the Government stimulus that allowed Motio to pursue its goals and continue to deliver on its mission. We thank all involved for your ongoing support, and hope to share more positive news in a few months time.

For Media & Investor relations:

Adam Cadwallader
Chief Executive Officer
Motio Limited
adam@motio.com.au

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In Corporate

Motio Names Harley Grosser As Non-Executive Director

Today marks a significant milestone in the progress of Motio and its strategic development with the appointment of Motio’s largest shareholder, Harley Grosser, to the Board.

Harley Grosser is the Founder of Capital H Management, a Sydney based specialist small cap funds management company, and the manager of the Capital H Inception Fund. Mr Grosser also has experience working at firms such as Bligh Capital and Pie Funds Management.

Welcoming Mr Grosser to the Board, Motio Chair Justus Wilde noted the expertise Mr Grosser will bring – his valued experience in the micro-cap environments and contribution to the overall strategic vision for Motio.

“Mr Grosser’s ability to identify investment opportunities in their hyper growth phase created a natural alignment between his ambitions and Motio’s current business progression and we are enthused to have his energy, focus and guidance,” Mr Wilde added.

Mr Grosser also mentioned that he was excited to be working closer with the direct Motio team.

“We identified in Motio a high quality and energetic team executing on an attractive opportunity to build the leading place-based media business in Australia from the ground up,” he said.

“I’m excited to be working closely with Adam and his team to execute on this vision.”

Capital H is an active investor that endeavours to add value to its investments and has a successful track record of identifying growth companies early in their development. Since founding Capital H Inception Fund has delivered a 34% CAGR at 31st December 2020[1].

“Harley is future thinking, well researched and more than a person just to watch,” Mr Wilde added.

The growth and traction Grosser has gained over the early years of his career is inspiring to the Motio team and highlights his value to the business.

This announcement has been authorised by the Board of Motio Limited.

For Media & Investor relations:

Adam Cadwallader
Chief Executive Officer
Motio Limited
adam@motio.com.au

motio_admin
In Corporate, Media & Sales

Willoughby Leisure Centre Joins MotioPlay Network, As Indoor Sports Booms Again

As indoor sports centres nationally start to get back to pre-COVID-19 participation levels, we’re extremely excited to welcome Willoughby Leisure Centre to our growing MotioPlay network.

Our MotioPlay network is now over 94% back open for business, and Willoughby Leisure Centre is the latest addition to our growing portfolio.

The venue is one of Sydney’s premier sporting sites, providing a hub for social athletes in the North Shore of Sydney. Operated by Willoughby City Council, the centre is one of suburb’s most valued facilities, providing aquatic facilities and services, health club facilities and sports courts to the community.

The venue officially opened in 1990, and joins our network with a rich history. With a range of upgrades in the future plan, Willoughby Leisure Centre continues to be at the forefront of indoor sporting innovation.

Motio COO, Michael Johnstone, says the new partnership is a major win for all involved.

“Willoughby Leisure Centre is a tremendous addition to our MotioPlay network, this multi-purpose sports centre is a major focal point for active lifestylers and families of the lower North Shore in Sydney,” he said.

“The venue is the heartbeat of the community, featuring a multitude of fitness sports and classes; over two huge indoor courts, a first-class, eight-lane 25-metre swimming pool, spa and sauna – as well as providing comprehensive gym facilities,”

“Additionally, the main indoor courts can operate as two full-size basketball courts, three volleyball courts, two indoor netball courts or eight badminton courts – showing enormous versatility,”

And while Willoughby Leisure Centre has become a hub for social sports in Sydney’s North Shore, their extensive range of classes conveys the centre’s ambition to provide health and fitness options to all ages and lifestyles.

“It’s rare to see a sports centre offer such a vast scope of options for their customers. With the venue offering Cycling, to Boxing, Body Pump to Energy Circuits, Yoga to Zumba – and everything in between,” Johnstone said.

“We are proud of the recent installation in this landmark venue, featuring three high definition screens in key dwell time areas, adding to our ever growing national network – which enables brands to engage and influence where people play for fun.”

Additionally, the centre has undertaken a number of steps to reduce the centre’s environmental footprint.

Recent energy conservation measures installed have resulted in lower operational costs and more importantly a significant reduction in the centre’s carbon dioxide emissions. The centre also generates electricity from natural gas, depicting the venue’s focus on having a strong environmental footprint.

On behalf of all the team here at Motio, a big welcome to Willoughby Leisure Centre to MotioPlay!

motio_admin
In Corporate, Media & Sales

XTD Resets Its Course, Officially Rebrands As Motio

We’re extremely excited to announce that Motio has launched today, the new name for XTD, marking the next stage in our evolution.

From today, Out-of-Home media company XTD has officially changed its name to Motio Limited (ASX:MXO); and we’re looking forward to solidifying our place as a leader in the Place Based media and Location Intelligence sector.

The change was approved by shareholders at our Annual General Meeting last Friday, the name change supports our diversification strategy and the evolving of our core business of Place Based Media. Motio’s growth ambitions have been well documented this year – launching a market facing media company of the same name led by Jack Mortlock, accelerating the combination of media, content, customer experience, data and technology integration to develop and grow our environments.

Our CEO and Managing Director of Motio, Adam Cadwallader, said the name Motio represented movement and pays a genuine respect to the people who are committed to its growth.

“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he said.

“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”

“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network.

We also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX.

Additionally on the ASX, we last week closed our share price at $0.073, a 332% Year On Year share price increase (13/11/20 vs 13/11/20 $0.022) – and a 507% Market Capitalisation increase to date.

The business also had a 164% EBITDA increase Year On Year (FY2020 vs FY2019).

Learn more about our networks here, or get in touch with us today to see how we can help boost your business.

motio_admin
In Corporate, Media & Sales

Case Study: Bringing Sport Back With Rebel

Throughout 2020, one of the big casualties of COVID-19 has been sport. Between strict social distancing laws and a general fear about the disease, sports of all varieties have struggled.

This wasn’t too different with our MotioPlay network, with over 70% of our venues closing – causing extreme financial and emotional stress for not only our owners, but the thousands of players that frequently play social sports.

The sports played in our locations are all about connecting with friends through a common passion of being active and playing for fun. These centres being closed compounded the social isolation that COVID-19 caused.

So as restrictions slowly start to ease this year, Rebel Sport ran a national campaign letting people that sport was coming back, and in a big way.

In our MotioPlay environments, we reach a huge community of active lifestylers every week. It’s the melting pot of sport, friends and community – a place where people come to be competitive, but more importantly; have fun. It’s really more about the banter and laughs – than ability.

The Rebel  campaign aimed to inspire, with strong visuals of iconic sporting environments – including pools, grasslands and sporting fields. All with the short, yet powerful tagline Sport Is Calling. Simple, yet emotive.

The campaign was Rebel’s first on our MotioPlay network, and Motio COO, Michael Johnstone, said the campaign was smart and effective – as sporting venues started to open up post restrictions relaxing.

“This campaign delivered a timely message in a hyper relevant environment,” he said. “A strong and simple tagline, complimented by multiple background images made it a perfect piece of creative for our Motio Play digital network. The client tailored creative execution based on location of our centres and the sports played to increase relevance a cut through.”

On the back of restrictions easing, we’ve experienced a strong bounce back in our Play venues; as players see their weekly game as a chance to reconnect with friends. So we’re continually proud of delivering campaigns like this for Rebel, which effectively drove timely messaging with relevant environments; and therefore providing true engagement.

MotioPlay is a true integrated digital marketing environment with Digital Displays, High Impact Banners and Online Offerings. The network gives your brand the ability to engage, entertain and influence in a high energy, high paced and fun environment.

You can learn more about our MotioPlay network here, and get in touch with us to learn how your brand can get involved.

motio_admin
In Media & Sales

Case Study: Standing With Diabetes Sufferers During COVID-19

This year has thrown up a tonne of challenges – at all of us, in so many different ways. And for sufferers of diabetes, COVID-19 has manufactured some particularly tough hurdles.

So to kick off our MotioHealth network back in July, we teamed up with Diabetes Australia and their agency Scout, to launch a national campaign on the illness. With 1.2 million Australians diagnosed with diabetes in 2018, this was something we really cared about.

In a TVC adapted campaign run during National Diabetes Week, the campaign aimed to show how sufferers face so many day-to-day decisions due to the condition.

Add in a global pandemic, and an already stressful life becomes even more pressurised. An increased risk of COVID-19 related illness meant a deeper struggle with mental health issues and challenges, for those diagnosed with diabetes.

So the focus for us was to let our MotioHealth audience know just how tough people with diabetes were going, and that the condition really is relentless.

Our General Manager, Jack Mortlock, noted how the campaign was important to get into venues that would appreciate the message.

“This partnership is a great example of Motio’s vision to help Australian organisations drive better health outcomes through effective communications,” he said.

“Especially in trusted environments, where there are multiple moments of influence.”

Diabetes Australia’s Policy and Programs Director, Taryn Black, was also enthused by the campaign – saying it was the perfect campaign to launch MotioHealth in practices and venues around Australia. We couldn’t agree more.

“Scout Frontier and Diabetes Australia is excited to be partnering with Motio for National Diabetes Week in a media first,” she said.

“It’s really fitting that such an important health initiative will be the first campaign to run on Motio’s expansive Health Network within General Practices around Australia.”

Our CEO Adam Cadwallader, also spoke about why the shear scale of MotioHealth was important for the campaign.

“Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry,” he said.

“It was important for us to help support this message however we could, and we’re so thrilled with how we were able to adapt the TVC for our screen.”

We can’t wait to work with other NFPs, charities and organisations promoting important messages that impact so many. Visit Diabetes Australia today to find out more about the illness, and how you can show your support, too.

You can learn more about our MotioHealth network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on Adnews and B&T.

motio_admin
In Corporate

Welcoming Swift Media To MotioHealth

We’re excited to announce that we’ve today won the national agency and programmatic sales rights to Swift Media’s health and wellbeing screen network.

The three-and-a-half year deal combines our experience in the out-of-home and digital place-based sector with Swift’s 1,400 digital screens at GP centres.

Our CEO, Adam Cadwallader, said the Swift network offers a breadth across the market and provides a high calibre extension to Motio’s value proposition to brands.

“It offers our customer the opportunity to engage with audiences in ultra-long dwell time environments with a combination of relatable content and advertising that informs and entertains,” he said.

“The agreement is well-timed given the emerging recovery in national advertising spend.”

Meanwhile Pippa Leary, CEO of Swift Media said the new partnership was a win for both businesses.

“By combining the networks and leveraging Motio’s proven expertise we look forward to driving accelerated sales growth and improved screen utilisation,”

“Swift will continue to drive local advertising sales, while national advertisers will be able to access Swift’s network through the MotioHealth brand.”

We look forward to working with Swift into the future.

You can learn more about our MotioHealth network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on Adnews.

motio_admin
In Corporate

Engagis, Caltex Come On Board To Boost Our MotioGo Network

It’s another exciting day for our team here at Motio, as we welcome Caltex’s in-store digital screen network (operated by Engagis) to our MotioGo network.

Engagis have long been one of Australia’s leading customer experience companies, with the Caltex network comprising of over 500 petro-convenience locations across metropolitan and regional Australia. With over 1,000 digital displays in-store and point of purchase ‘pinch points’ making it the most compelling and widely scaled on-the-go convenience offerings in the Australian market.

We’re truly excited about it.

CEO of Engagis, Leon Condon, mentioned his eagerness about the partnership; and how petro-convenience was become an increasingly relevant channel for brands.

“In this challenging time for Australia, these locations are becoming significantly more relevant with convenience shopping a strong focal point for brands,” he said.

“The team at Motio has an impressive track record in media sales, combined with Engagis’s tier 1 digital infrastructure capability is a compelling value proposition.”

Our COO, Michael Johnstone, also welcomed the news – with more announcements to come.

“Localisation, automation and programmatic out-of-home are keys to our success and with the strength of the Engagis network, we will also be announcing our programmatic platform and verification partners in the coming weeks”.

You can learn more about our MotioGo network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on B&T

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