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Motio expands its healthcare network with Envent wayfinding in hospitals

Motio has been appointed by Envent, Australia’s preeminent wayfinding solutions provider, to exclusively represent advertising across its rapidly expanding network of healthcare and hospital displays and wayfinding installations. This strategic partnership strengthens Motio’s presence in the healthcare sector, enhancing its ability to connect advertisers with highly targeted audiences in high volume environments.

The Envent network includes major healthcare facilities such as Prince of Wales Hospital at Randwick (pictured), as well as the Westmead Health Precinct, St George Hospital and other large scale health focussed facilities. These significant healthcare destinations reach a diverse audience, from healthcare professionals and administrators to visitors and patient groups, creating valuable opportunities for advertisers to connect with niche demographics at scale.

This partnership adds to Motio’s expanding healthcare channel, Motio Health, which already operates over 750 displays nationally, offering unparalleled reach to advertisers looking to communicate directly with audiences. With Envent’s expanding footprint, Motio continues to create new opportunities in the healthcare media sector.

Managing Director of Envent, Justin Dean said “Envent is continuing to roll out sophisticated wayfinding solutions in major facilities, working with government and healthcare administrators to provide optimum directional information in these large scale facilities”

Adam Cadwallader, CEO, Motio said “these locations host enormous audiences on a daily basis with a really interesting mission mix that will suit advertisers with highly specific communication requirements. We absolutely love the uniqueness of this channel”

The displays are located at the natural pedestrian flow points and operate as traditional, digital formats. During the use of the wayfinding, the advertising converts to a localised banner and then returns to its normal advertising operations when dormant for more than 30 seconds.

Motio’s first campaigns came to life this week with campaigns featuring superannuation, government, aged care and NDIS services.

Contact:

Adam Cadwallader | CEO | motio
0419 999 867

Motio Wins 4-Year Exclusive Contract With Australia’s Largest Medical Centre Network

Motio (ASX:MXO) has continued to drive its product leadership position in the Health & Wellbeing sector winning the exclusive media and content rights to Australia’s largest medical centre network, IPN Pty Ltd which operates in 150+ Health & Wellbeing environments across Australia.

Motio says IPN’s size, coverage and commitment to patient engagement has made it the perfect partner as it continues to develop its Audience Experience platform which encompasses engaging, location-based content, centralised communication for the practices and a high quality, trusted environment for brands to advertise at the right time, place and with relevant intent.

Adam Cadwallader CEO of Motio said “we have been working with IPN to integrate with its customer experience model and are now ready to roll out across its extensive group of centres. As well as the provision of Health and Information based content, IPN will have direct access to its part of the Motio network to communicate key messaging across the entire group or even down to a single location. The Motio Platform allows IPN to communicate up to the minute health information right through to the marketing of allied services available across the IPN network.”

Michael Johnstone, COO of Motio said “this is a very exciting addition to our Digital Place-Based network. Being chosen by the IPN team to deliver a key part of their in-practice experience is very humbling. The increasing need and benefit of Digital Place-Based Based media and communication within this sector has seen an upward trend in demand for content, information and communication.”

The agreement sees Motio continue to evolve its Digital Place-Based and Audience Experience strategy across the Health & Wellbeing sector with IPN further adding to its scale and audience reach. Motio will begin rolling out across IPN Medical Centre locations across Australia with the first deployment and other emerging platforms planned for December.

Motio acquired Medical Media in April this year from Swift Media (ASX:SW1) and last year acquired oOh!’s Health & Wellbeing network and will be adding the IPN network to its Ultra, Large & Community scale Health & Wellbeing locations Australia wide.

Media Contact

Adam Cadwallader
Managing Director, Motio Limited
0419 999 867
adam@motio.com.au

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