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In Corporate, Media & Sales

Motio expands its healthcare network with Envent wayfinding in hospitals

Motio has been appointed by Envent, Australia’s preeminent wayfinding solutions provider, to exclusively represent advertising across its rapidly expanding network of healthcare and hospital displays and wayfinding installations. This strategic partnership strengthens Motio’s presence in the healthcare sector, enhancing its ability to connect advertisers with highly targeted audiences in high volume environments.

The Envent network includes major healthcare facilities such as Prince of Wales Hospital at Randwick (pictured), as well as the Westmead Health Precinct, St George Hospital and other large scale health focussed facilities. These significant healthcare destinations reach a diverse audience, from healthcare professionals and administrators to visitors and patient groups, creating valuable opportunities for advertisers to connect with niche demographics at scale.

This partnership adds to Motio’s expanding healthcare channel, Motio Health, which already operates over 750 displays nationally, offering unparalleled reach to advertisers looking to communicate directly with audiences. With Envent’s expanding footprint, Motio continues to create new opportunities in the healthcare media sector.

Managing Director of Envent, Justin Dean said “Envent is continuing to roll out sophisticated wayfinding solutions in major facilities, working with government and healthcare administrators to provide optimum directional information in these large scale facilities”

Adam Cadwallader, CEO, Motio said “these locations host enormous audiences on a daily basis with a really interesting mission mix that will suit advertisers with highly specific communication requirements. We absolutely love the uniqueness of this channel”

The displays are located at the natural pedestrian flow points and operate as traditional, digital formats. During the use of the wayfinding, the advertising converts to a localised banner and then returns to its normal advertising operations when dormant for more than 30 seconds.

Motio’s first campaigns came to life this week with campaigns featuring superannuation, government, aged care and NDIS services.

Contact:

Adam Cadwallader | CEO | motio
0419 999 867

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In Corporate, Media & Sales

oOh! Media’s Luke Hines Appointed As Motio’s National Sales Director

Motio has announced the appointment of Luke Hines as the company’s new National Sales Director. With over 10 years in the Place Based and Out-of-Home sector, Luke has a comprehensive background and proven track record in agency and direct sales leadership and was most recently working across the Junkee and youth publishing titles at outdoor behemoth, oOh! media.

CEO of Motio, Adam Cadwallader says, “Luke and I have worked together extensively in the past and his experience, vigour and demonstrated ability to execute are the perfect fit for our business as we embark in the next stage of Motio’s growth. Our recent contract wins across our Health network and the fresh launch of our Sales Graduate program place us in readiness to take on 2022.”

Hines said “The opportunity to work with a business that is on a high growth trajectory and transforming these environments is very exciting. Motio are innovating and it’s a great space to embark on the next stage of my career”.[

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In Media & Sales

Motio Guarantees Summer Audiences With New Initiative

There is little doubt that Australians are going to be on the road this summer. With lockdowns promised to disappear, and holiday houses being booked like never before, the great summer road trip is calling.

That means fuelling up! Motio has teamed up with its retail-on-the-go partner, Ampol to provide 1st party transactional data with incredible accuracy. This will enable Motio to guarantee impressions over summer. Based on this granular data source Motio is offering a money back guarantee, a true commitment to brands.

Daily data has shown that audiences have been strong with an average of 3 million transactions each week across the network. Michael Johnstone, COO of Motio said “we have obviously seen some dips throughout the pandemic, specifically in New South Wales and Victoria but the transactional data shows numbers overall are up due to the localisation of travel. This is going to be a big summer, and we want to give brands guarantees with quality data and flexibility that hasn’t been offered by out-of-home media companies previously”.

Motio has one of the largest on-the-go networks with unique in store, high-definition digital displays that impact consumers at point of purchase with 120+ second average in-store dwell time to impact consumers at the right time, place and with purchase and of course travel intent offering packages through its team and programmatically.

Want more info on how your brand can reach millions of Aussie travelers this summer? Get in touch below, and one of our team will be in touch.

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Get In Touch With Our Team

Adam Cadwallader
CEO
0419 999 867
adam@motio.com.au

Gordon D’Mello
Marketing Manager
0433 179 068
gordon@motio.com.au

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In Media & Sales

Motio Connects Another 1,000 Displays & Millions More Eyeballs To Its Programmatic Network

Emerging Digital-Place-based and Location Intelligence company, Motio has today announced its continued expansion of programmatic across its networks, adding its Retail-On-The-Go network, Motio Go, to its existing Health and Play environments.

Motio Go is a highly scaled, in-store retail network in over 500 Ampol locations across Australia with 10 million customer contacts per month, reaching consumers committed to purchase.

Motio has announced Vistar as its launch partner utilising its leading end-to-end programmatic ecosystem for Digital-Out-Of-Home. Vistar’s demand & supply-side platforms empower buyers and sellers to easily transact on high value inventory while applying intelligent data insights that improve and enhance media performance.

Michael Johnstone, COO at Motio, commented:

“This brand-new inventory stream is powered by Vistar, who have worked incredibly hard to make this a successful launch. The quality of Vistar’s technology, energy and industry expertise has enabled Motio to accelerate its position in this market. Coupled with Motio’s commitment to 1st party data, it gives brands the confidence to deliver for is customers who purchase more than just fuel”.

Ben Baker, Managing Director, APAC at Vistar Media, commented:

“Our aim is to grow the entire out-of-home ecosystem, by enabling advertisers to seamlessly tap into the wide variety of unique, impactful media experiences with the same data-driven strategies that drive programmatic success in other channels. Inventory like the Motio Go network that can influence consumers right at the point-of-purchase is highly valuable to buyers and we’re pleased to partner with Motio to further expand our scale.”

Andrew Gilbert, Head of Platform Sales for Australia & New Zealand at Verizon Media, commented:

“The programmatic, digital out-of-home and place-based sector is alive. We’re very excited about the launch of the new Motio Go network, giving our brands and agencies access to a large-scale network of super fuellers.”

Motio won the media sales rights to the Ampol network in June last year which is operated by Engagis.

Following the programmatic deployment of Motio Health and Motio Play earlier in the year, the company continues to grow in the Digital-Place-Based sector as it approaches its first year of operation in media sales.

For Media Inquiries:

Adam Cadwallader
0419 999 867
adam@motio.com.au

Gordon D’Mello
0433 179 068
gordon@motio.com.au

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In Corporate, Media & Sales

Motio Acquires Swift’s Medical Channel, With Its Network Set To Increase By 5x

Motio has grown again! Announcing this morning it has acquired Swift Media’s Health & Wellbeing company, Medical Channel Pty Ltd. The move is set to transform the Motio Health network, increasing its existing footprint by over five times, significantly expanding its network and driving an injection of quality in this important Digital Place-Based sector.

The acquisition is pivotal in Motio’s strategy to lead the Digital Place-Based & Location Intelligence media sector, specialising in the health & wellbeing category, leveraging scale, incumbency, and a focus on technological development.

The move also provides significant commercial scale for Motio’s Health network, with Medical Channel enabling a further extension to Motio’s programmatic focus – that is already operating across its Play and Health networks.

The past year has been an unlikely and impressive period of growth for the business, with Motio expanding into a strong competitive position in the Digital Place-Based market since acquiring Adline Media and oOh! Media’s ‘mega medical centre’ display network in January and April last year (respectively).

Motio’s growing Digital Place-Based media business is driven by a committed focus to media sales, content, utility-based enhancements, audience measurement and first party data.

July will see the Swift Health & Wellbeing business (Medical Channel Pty Ltd) re-launched as Motio Health in combination with Motio’s existing ‘mega medical centre’ display network. This will incorporate a comprehensive refresh across the newly acquired business, upgrading key sites with the latest hardware and software components to improve and augment the value proposition for commercial partners and advertisers. Motio will also undertake an evolution of Medical Channel’s content program through its content and creative company, Enormity.

Adam Cadwallader, Motio CEO, commented:

“Our focus on leadership in the Digital Place Based Media & Customer Location Intelligence sector will be significantly accelerated with the acquisition of Medical Channel – health & wellbeing is a strong sector for Motio to build and lead,”

“This deal will provide further reach, scale and impact for our Motio Media business, as we continue to enhance our ownership position in the Digital Place Based sector.”

Michael Johnstone, Motio COO, commented:

“The addition of Medical Channel to our already significant portfolio will drive stronger, brand-safe, content enhanced environments underpinned by technology and data.”

Pippa Leary, Swift Media Limited CEO, commented:

“This deal is a natural extension of our existing sales representation partnership with Motio. Motio has recognised our vision and the hard work that the Swift team has already invested. The company has both the capability and experience to see the business through to the next stage of success,”

“Swift is delighted to be able to maintain an indirect presence in this growth market, retaining a significant equity stake in Motio and looks forward to the business increasing value for Swift’s shareholders.”

The re-launch of the Motio Health network will perfectly complement Motio Play (indoor and online sporting environments) and Motio Go (retail-petro-convenience), while the wider business will continue to explore growth opportunities in the Digital Place-Based market.

Additionally, the company’s internal sales brand, Motio Media, was launched on 1 July 2020 – and representation partnerships were agreed with Ampol Digital Screen Network, as well as Swift Health & Wellbeing last year.

For more information, head to our Results & Reports page and see our Investor Presentation for March 2021.

For Media Inquiries:

Adam Cadwallader
0419 999 867
adam@motio.com.au

Gordon D’Mello
0433 179 068
gordon@enormity.com.au

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In Corporate, Media & Sales

Willoughby Leisure Centre Joins MotioPlay Network, As Indoor Sports Booms Again

As indoor sports centres nationally start to get back to pre-COVID-19 participation levels, we’re extremely excited to welcome Willoughby Leisure Centre to our growing MotioPlay network.

Our MotioPlay network is now over 94% back open for business, and Willoughby Leisure Centre is the latest addition to our growing portfolio.

The venue is one of Sydney’s premier sporting sites, providing a hub for social athletes in the North Shore of Sydney. Operated by Willoughby City Council, the centre is one of suburb’s most valued facilities, providing aquatic facilities and services, health club facilities and sports courts to the community.

The venue officially opened in 1990, and joins our network with a rich history. With a range of upgrades in the future plan, Willoughby Leisure Centre continues to be at the forefront of indoor sporting innovation.

Motio COO, Michael Johnstone, says the new partnership is a major win for all involved.

“Willoughby Leisure Centre is a tremendous addition to our MotioPlay network, this multi-purpose sports centre is a major focal point for active lifestylers and families of the lower North Shore in Sydney,” he said.

“The venue is the heartbeat of the community, featuring a multitude of fitness sports and classes; over two huge indoor courts, a first-class, eight-lane 25-metre swimming pool, spa and sauna – as well as providing comprehensive gym facilities,”

“Additionally, the main indoor courts can operate as two full-size basketball courts, three volleyball courts, two indoor netball courts or eight badminton courts – showing enormous versatility,”

And while Willoughby Leisure Centre has become a hub for social sports in Sydney’s North Shore, their extensive range of classes conveys the centre’s ambition to provide health and fitness options to all ages and lifestyles.

“It’s rare to see a sports centre offer such a vast scope of options for their customers. With the venue offering Cycling, to Boxing, Body Pump to Energy Circuits, Yoga to Zumba – and everything in between,” Johnstone said.

“We are proud of the recent installation in this landmark venue, featuring three high definition screens in key dwell time areas, adding to our ever growing national network – which enables brands to engage and influence where people play for fun.”

Additionally, the centre has undertaken a number of steps to reduce the centre’s environmental footprint.

Recent energy conservation measures installed have resulted in lower operational costs and more importantly a significant reduction in the centre’s carbon dioxide emissions. The centre also generates electricity from natural gas, depicting the venue’s focus on having a strong environmental footprint.

On behalf of all the team here at Motio, a big welcome to Willoughby Leisure Centre to MotioPlay!

motio_admin
In Corporate, Media & Sales

XTD Resets Its Course, Officially Rebrands As Motio

We’re extremely excited to announce that Motio has launched today, the new name for XTD, marking the next stage in our evolution.

From today, Out-of-Home media company XTD has officially changed its name to Motio Limited (ASX:MXO); and we’re looking forward to solidifying our place as a leader in the Place Based media and Location Intelligence sector.

The change was approved by shareholders at our Annual General Meeting last Friday, the name change supports our diversification strategy and the evolving of our core business of Place Based Media. Motio’s growth ambitions have been well documented this year – launching a market facing media company of the same name led by Jack Mortlock, accelerating the combination of media, content, customer experience, data and technology integration to develop and grow our environments.

Our CEO and Managing Director of Motio, Adam Cadwallader, said the name Motio represented movement and pays a genuine respect to the people who are committed to its growth.

“The hard work and dedication of our small, but very committed team over the past twelve months revealed clear demand for advertisers to invest in our sectors for relevance, brand safety and targeting layered with a genuine thirst from landlords looking for more than a cheque or some heat maps from their Wi-Fi provider,” he said.

“We are creating scaled media and data led micro-environments in the Sports and Leisure, Health and Wellness and On-The-Go Retail, replicating the same tech and approach as ‘smart cities’ or ‘precincts’ with scale, customisation and flexibility.”

“Whilst these elements are operating independently today, we are pioneering the ability to bring these parts together providing intelligence to our property partners, advertisers and importantly making our environment customer focussed and friendly.”

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network.

We also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX.

Additionally on the ASX, we last week closed our share price at $0.073, a 332% Year On Year share price increase (13/11/20 vs 13/11/20 $0.022) – and a 507% Market Capitalisation increase to date.

The business also had a 164% EBITDA increase Year On Year (FY2020 vs FY2019).

Learn more about our networks here, or get in touch with us today to see how we can help boost your business.

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In Corporate, Media & Sales

Case Study: Bringing Sport Back With Rebel

Throughout 2020, one of the big casualties of COVID-19 has been sport. Between strict social distancing laws and a general fear about the disease, sports of all varieties have struggled.

This wasn’t too different with our MotioPlay network, with over 70% of our venues closing – causing extreme financial and emotional stress for not only our owners, but the thousands of players that frequently play social sports.

The sports played in our locations are all about connecting with friends through a common passion of being active and playing for fun. These centres being closed compounded the social isolation that COVID-19 caused.

So as restrictions slowly start to ease this year, Rebel Sport ran a national campaign letting people that sport was coming back, and in a big way.

In our MotioPlay environments, we reach a huge community of active lifestylers every week. It’s the melting pot of sport, friends and community – a place where people come to be competitive, but more importantly; have fun. It’s really more about the banter and laughs – than ability.

The Rebel  campaign aimed to inspire, with strong visuals of iconic sporting environments – including pools, grasslands and sporting fields. All with the short, yet powerful tagline Sport Is Calling. Simple, yet emotive.

The campaign was Rebel’s first on our MotioPlay network, and Motio COO, Michael Johnstone, said the campaign was smart and effective – as sporting venues started to open up post restrictions relaxing.

“This campaign delivered a timely message in a hyper relevant environment,” he said. “A strong and simple tagline, complimented by multiple background images made it a perfect piece of creative for our Motio Play digital network. The client tailored creative execution based on location of our centres and the sports played to increase relevance a cut through.”

On the back of restrictions easing, we’ve experienced a strong bounce back in our Play venues; as players see their weekly game as a chance to reconnect with friends. So we’re continually proud of delivering campaigns like this for Rebel, which effectively drove timely messaging with relevant environments; and therefore providing true engagement.

MotioPlay is a true integrated digital marketing environment with Digital Displays, High Impact Banners and Online Offerings. The network gives your brand the ability to engage, entertain and influence in a high energy, high paced and fun environment.

You can learn more about our MotioPlay network here, and get in touch with us to learn how your brand can get involved.

motio_admin
In Media & Sales

Case Study: Standing With Diabetes Sufferers During COVID-19

This year has thrown up a tonne of challenges – at all of us, in so many different ways. And for sufferers of diabetes, COVID-19 has manufactured some particularly tough hurdles.

So to kick off our MotioHealth network back in July, we teamed up with Diabetes Australia and their agency Scout, to launch a national campaign on the illness. With 1.2 million Australians diagnosed with diabetes in 2018, this was something we really cared about.

In a TVC adapted campaign run during National Diabetes Week, the campaign aimed to show how sufferers face so many day-to-day decisions due to the condition.

Add in a global pandemic, and an already stressful life becomes even more pressurised. An increased risk of COVID-19 related illness meant a deeper struggle with mental health issues and challenges, for those diagnosed with diabetes.

So the focus for us was to let our MotioHealth audience know just how tough people with diabetes were going, and that the condition really is relentless.

Our General Manager, Jack Mortlock, noted how the campaign was important to get into venues that would appreciate the message.

“This partnership is a great example of Motio’s vision to help Australian organisations drive better health outcomes through effective communications,” he said.

“Especially in trusted environments, where there are multiple moments of influence.”

Diabetes Australia’s Policy and Programs Director, Taryn Black, was also enthused by the campaign – saying it was the perfect campaign to launch MotioHealth in practices and venues around Australia. We couldn’t agree more.

“Scout Frontier and Diabetes Australia is excited to be partnering with Motio for National Diabetes Week in a media first,” she said.

“It’s really fitting that such an important health initiative will be the first campaign to run on Motio’s expansive Health Network within General Practices around Australia.”

Our CEO Adam Cadwallader, also spoke about why the shear scale of MotioHealth was important for the campaign.

“Our network reaches well over three million Australians every month across health and wellness environments, meaning this important campaign is an important boost in fighting one of Australia’s most preventable killers that is so very prevalent in our industry,” he said.

“It was important for us to help support this message however we could, and we’re so thrilled with how we were able to adapt the TVC for our screen.”

We can’t wait to work with other NFPs, charities and organisations promoting important messages that impact so many. Visit Diabetes Australia today to find out more about the illness, and how you can show your support, too.

You can learn more about our MotioHealth network here, and get in touch with us to learn how your brand can get involved.

This announcement was originally published on Adnews and B&T.

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