As part of the ongoing partnership with Black Dog Institute, Motio are proud to introduce a brand new content series appearing on its Health, Café and Play networks which launched this week as part of Mental health month, 2024.
Black Dog Institute provides Motio audiences with high quality insights on mental health information as part of Motio’s editorial content, customised for each network.
Debbie Agnew, Senior Manager for Brand & Marketing Communications at Black Dog Institute said “we’re incredibly grateful and proud of this partnership. Motio has provided us exceptional reach and value with access to thousands of people we would otherwise be unable to connect with. Our expert content is displayed in these specialised environments where people are thinking about their mental health but may not be actively engaged. It’s an effective way for ‘Black Dog’ to connect with people in important moments.
Adam Cadwallader, CEO Motio said “bite sized editorialised content is so important for audiences in long dwell time environments, moreover, mental health continues to be one of the highest concerns for our audiences through recent surveys in our Health and Café environments. Ensuring we have content that is provided by experts that is tailored to our audience that is timely and of course relevant, is very important.”
Agnew added “Motio’s support has enabled Black Dog Institute to reach so many people with our mental health resources and supports for the community, as well as reaching health professionals in those same settings, to promote our mental health training and tools, plus support through The Essential Network for Health Professionals (TEN). The Motio Health network has given us inroads to otherwise hard to reach audiences that can truly benefit from our services and evidence-based mental health support. The Café and Play networks help us reach a mix of the population giving Australians the resources to create better mental health in their lives.”
Motio operates digital display networks across Australia in healthcare, café, licensed venue and indoor sports and leisure environments and has partnered with Black Dog Institute for the past 2 years.
